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Zeitgeist and Target Satisfaction

The Semiomarketing aims to increase the Target Satisfaction   The Target Satisfaction (TS) is a concept derived from the Customer Satisfaction (CS).   CS: measures the perception of the quality of the services or products after they have been purchased by the consumer   TS: measures the perception of the quality of the services or […]

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POLISEMANTICA PARTNERSHIP

Ars Europa Academy collaborates with Polisemantica, the renowned blog that deals with the world of communications. On this prestigious channel you can find our courses work in progress as well as many topics covered in the same. Just select the different keywords in the menu and in the side column to deepen many topics that are […]

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THE ESSENTIALS ON ARS EUROPA BOOKSTORE

SEMIOTIX SERIES Semiomarketing Communicative structures marketing oriented, aimed at optimizing business communications in order to improve the target-client conversion process, in Luxury Book € 19,90 Available Add to cart The SEMIOMARKETING is a strategy, an art, a technique and a game. It ‘still a complex system, formed by innumerable variables that interacting with each other […]

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SEMIOMARKETING IN LONDON

How to communicate Fashion and Luxury in an effective way? The SEMIOMARKETING is a complex system, formed by innumerable variables that interacting with each other can make obtain an effective result. The effectiveness of communication (and therefore its persuasive power) is not achieved easily and “instinctively” as many are led to believe, but only with […]

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Eidetic categories in Luxury and Fashion

These categories refer to the forms of the objects that are emphasized, by discriminating and isolating the different areas on the visual surface.   Based on Western social conventions, specific meanings are given to certain lines and graphical forms on a vestment.   curved lines define womanhood and tenderness, straight lines define manhood and dynamism, […]

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