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A new course of Fashion Semiology starts today in Paris at Istituto Marangoni. The course aims to illustrate to the students the signical and perceptual values (marketing oriented) of fashion and its visual representation, to help them to choose the best solution in the creation and representation of the fashion product and improve the critical […]

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Eidetic categories in Luxury and Fashion

These categories refer to the forms of the objects that are emphasized, by discriminating and isolating the different areas on the visual surface.   Based on Western social conventions, specific meanings are given to certain lines and graphical forms on a vestment.   curved lines define womanhood and tenderness, straight lines define manhood and dynamism, […]

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