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Analysis of a web site: Mc Donalds
An hamburger and too many different tastes
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality
Here it is what happens when we want to create a web site without a careful analysis of our 'model web surfer'. Talking to everybody they persuade nobody.
What's the use of analysing a web site
Far from being a theoretical exercise, the analysis of a web site is the first step to find out and solve the most common mistakes in the Web.
What the communicative registers are
Like pieces of a jigsaw puzzle the communicative registers are the basic elements to create any web site. It is very important to be able to use them
Summarizing chart
The score of the web site analysed in this number. From very bad to excellent here we have the synthesis of our opinion on the achievement of an effective communication
February 2004 - © Blumedia Art
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