Summary - Home Page Hyper Text Media News Editorial Info - mail Analysis
Why analyse a web site?
Analysing to understand
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

What's the use of subjecting a web site to a communication analysis? Why should we use semiotics? There is a simple answer. Each communicative entity, whether a movie or a performance, a novel rather than a TV program, or just a web site, is nothing but a group of communicative signs that have different meanings and form a text; i.e. a coherent sequence of utterance between two marked interruptions of communication.

Every sign we use establishes a sequence of relations, some between signs, some others between signs and the object they refer to, and some others between signs and the interpreters. In the case of Internet, it is between signs and the web surfers. These communicative signs may create a specific code that must be used appropriately to avoid sending distorted messages that could be misinterpreted by the web users. In other words, in conveying a concept, an idea or a thought, if we do not use the right codes, we risk telling something different from what we intended and sometimes even the exact opposite

That's why when we find something wrong in our communication we should ask for a communicative analysis in order to find out the guidelines to improve the communicative flow and make the pages of our web site more and more practical, usable, persuasive and efficacious.

 
February 2004 - © Blumedia Art
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