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Analysis of a web site: Mc Donalds
Communicative register of availability
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

Quick availability
The download of the pages is sufficientely rapid, even for a 56k connection.

Completeness
The information in the site are complete and ordered. The good organization of the content allows the web surfer getting the plenty of information contained in the web site.

Reliability of information
The reliability of the related information is assured by some sections dedicated to the quality of the products and to their genuineness. We can also find several charts dealing with the preparation and conservation modalities. Furthermore there are sections dedicated to the social work for children that is done by The Ronald McDonald's Foundation. The reliability seems to be assured at least by some sections dedicated to working by McDonald's. Here we find some different kinds of staff training and the tales of the some people who have started a franchising activity.

Pertinence
The available information in the web pages of mcdonalds.it are pertinent.

Clearness and concision
The information contained in the web site are presented in a clear but not always concise way.

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February 2004 - © Blumedia Art
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