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Analysis of a web site: Mc Donalds
Communicative register of functionality
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

The web site is not coherent and not very well-blended: the different communicative registers even though the seem to be well coordinated are not combined because of their lack of homogeneity.

Aims and over aims
The aim af mcdonalds.it is promoting the products and informing about the activities of the Company. It is a purchasing invitation. The over aim is selling the products.


Ability to build up the idea of community
The community thought by Mcdonalds is not virtual.

All the group activities are put into practice in the real world out of the Internet, in the fast food restaurants. There is no community area in the site.

The created community is is the one gathered for benefit purposes, for birthdays, for parties with Ronald (the Mcdonald's mascot) in the fast food restaurants.

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February 2004 - © Blumedia Art
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