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Analysis of a web site: Mc Donalds
Communicative register of functionality
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

Emotional power of the site
The site mcdonalds.it has little emotional power. Besides the strong impact of the colors, it is quite aseptic, maybe because of the too many roles that it wants to play(web site of products, Company, job and press room).

The graphical and communicative choices are not extraordinary and they do not particularly stimulate the emotional involvement.

They are friendly and direct but nothing more.

Guidelines
The site does not achieve its communicative aims.

Communicative register of functionality: 1

 
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