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Analysis of a web site: Mc Donalds
Communicative register of graphics
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

The site mcdonalds.it has been constructed using a framed structure. It has no pre-home page(that we can on the contrary find in the web site mcdonalds.com), neither concept. The home page has an horizontal size. It is graphically and chromatically isolated (the dark blue, almost black, background contributes to this isolation) and characterized by a Functional interactive area (AFI) exploded, with the logo in the canonical position, up to the left, near to the main navigator bar, placed in the Constant graphical area (AGC).

The over dimensioned logo is repeated as a background element. There is in fact a big yellow dominating M that separates and organizes the textual and navigation elements in every page. This "M" together with the navigation bars is the constant element. The main and the minor navigators, that are both horizontal, go through the M in the background and they nearly lay on it as if it was a trestle, creating the space of the main screen that is a little claustrophobic.

The main screen of the home page is divided into two principal areas, the inner space made out of the stems of the M, each of them horizontally divided into three parts: the 6 areas of the teasers. We can find the same kind of separation in the 8 main sections. But here the spaces are filled in a different way, according to the number of items considered in each section.


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February 2004 - © Blumedia Art
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