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Analysis of a web site: Mc Donalds
Communicative register of graphics
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

Each of these parts has got featuring titles that are very striking, even though they are a little untidy. They are generally made up with the colors of the brand (yellow and red) and visuals in the background. Although the visuals make the semantic power of the menu items stronger, they also increase the graphic density making the structure heavy.

In the section's pages the window of the main frame is defined by a regular figure, a rectangle. Here everything becomes more regular and less fanciful. There is also a creative touch: the left side of the main screen draw the perimeter of the M's left steam, which is covered by the rectangle of the transformed broadening screen.

The upside down triangle we have now just obtained contains a background visual, the title of the section and the occurring contextual menu. This consists of a white wired rectangle in which we find the eye-catching menu items. The central area of the text is made heavy by patterns in the background, with themes and colors of American '50 style.The black text on the colored background comes out as untidy, the reading is not easy; in some sections the text goes out of the boxes maybe because of the wasting background.


Register of the graphics score: 1

 
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February 2004 - © Blumedia Art
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