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Analisi di un sito web: Mc Donalds
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URL of the web site : www.mcdonalds.it

Very good choice of the address, it can be easy deduced and remembered.

Perspective of the site: endocentric

The web site intend to offer the web surfer news that are exclusively available in its pages. There is the possibility to sign in and join the community. Home page-Explicative power of the topics: good.

As the home page appears we immediately understand that we are in the italian McDonald's web site because the whole page(like every page of this web site) is completely based on the Mcdonald's logo and on the colors of the brand: the red and the yellow.

A big yellow M is crossed by two horizontal bars which subdivide the space into some navigation (the navigators) and thematic areas(the teasers in home page and the title of the sections in the inner pages).

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