Denotative power of the uttering subject, i.e.the sender: good.
We immediately understand that the sender is the chain of McDonald's fast
food restaurants because of the presence of the logo(the yellow M) dominating
the center of the page and occupying the canonical position (up to the
-Attractive power: good.
Graphics is lively, thanks to the presence of very emotional colours,
the red and the yellow of the brand that are higlighted by a dark blue
background and the choice of images that are fresh and happy. Furthermore
the web site faithfully follows the typical style of the american restaurants
company so that it is very improbable that the ones who love McDonald's
world do not feel at ease in this enviroment.
No communicative Metaphor has been used. The choice of the colors, the
notoriety and the predominance of the product would have made the the
use of any metaphor superfluous.
The identification register achieve the pre-established communicative
register score: 3