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Analisi di un sito web: Mc Donalds
Communicative register of identification
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

- Denotative power of the uttering subject, i.e.the sender: good.
We immediately understand that the sender is the chain of McDonald's fast food restaurants because of the presence of the logo(the yellow M) dominating the center of the page and occupying the canonical position (up to the left).

-Attractive power: good.
Graphics is lively, thanks to the presence of very emotional colours, the red and the yellow of the brand that are higlighted by a dark blue background and the choice of images that are fresh and happy. Furthermore the web site faithfully follows the typical style of the american restaurants company so that it is very improbable that the ones who love McDonald's world do not feel at ease in this enviroment.

No communicative Metaphor has been used. The choice of the colors, the notoriety and the predominance of the product would have made the the use of any metaphor superfluous.

Guidelines
The identification register achieve the pre-established communicative aims.

Identification register score: 3

 
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