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Analysis of a web site: Mc Donalds
Communicative register of relation
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

The desire to have fun and enjoy being all together in a wealthy and genuine environment seems to be the common needs of users and senders. The institutional sections concerning the Company and the press room have a look that is more suitable for the expectations of a more institutional third kind of user. Here the language is more formal and technical. The colors even have changed: the red and the yellow (friendly and energetic) let enter an institutional color: the light blue.

Style of enunciation: mixed
The style of enunciation changes according to the different sections. It is clear and simple where it speaks to children, to parents and to young people who are looking for a job. The language is more formal in any other main sections.Typology of communicative cooperation

For some sections, the ones related to the product and the children, the web surfer visiting mcdonalds.it does not need any specific competence but it has to be a consumer and to appreciate Mcdonald's product and philosophy. In the other sections the content become more technical and directed to adult users. For this reason here the required competence is more significant. Everything is too much muddled.

Communicative register of relation score: 0

 
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