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Analysis of a web site: Mc Donalds
Communicative structural register
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

Structural architecture of the site: tree structure

The architecture of the site is a tree-structure with sections hierarchically organized. It is not a kind of structure suitable for a web site which intends to communicate equality, friendship, fun, pleasantness instead of hierarchy, authoritativeness, sobriety and order.

Classification of the links: there are single links (from word to page) and multiple links (more links to the same page)

Chromatic value of the links: the chromatic rules of the web usability are not followed in the web site mcdonalds.it. The links of the main navigator are yellow on a red background. They follow the colors of the brand. The active link is highlighted when the mouse passes on it by a flash animation which simulates the tuner of a radio. Moving with the mouse from voice to voice, two horizontal needles parallel to each other swing highlighting the chosen voice of the menu.


Communicative structural register score: 1

 
February 2004 - © Blumedia Art
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