Sommario - Home Page Hyper Text Media News Editoriale Indirizzi Mail Analisi del Sito
Analysis of a web site: Mc Donalds
Communicative register of the text
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

Lexicon and syntax
Since the web site mc.donalds.it talks to an heterogeneous audience, the lexicon and the syntax change at every changing of the section.

The choice of simple words and of a fluent and informal language characterized the web pages dedicated to children and to young people who want to undertake a job activity by Mcdonald's.

The language of the sections dedicated to the Company, to franchising and to the press room is more technical and institutional.

Metatext
It is used with a certain thriftiness and sometimes unappropriately.

Exposition modality
In mcdonalds.it is correctely used the fabula, that is the coherent and time ordered exposition of the concepts and of the proposed events.

next >
1/2
February 2004 - © Blumedia Art
awards
library
newsletter