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Analysis of a web site: Mc Donalds
Communicative register of the text
Registers
Classification
Structural
Identification
Relation
Navigation
Availability
Text
Graphics
Animation
Sound
Functionality

Hidden meanings.
There are no hidden meanings. The used language is generally plain and simple.

Digital speech
In the sections in which the sender is talking to children, to their parents and to young people looking for a job we find the direct speech. The indirect speech is used in al the other sections that are more formal and institutional.

Guidelines
We observe that the register of the text although fitting every required characteristic so that it positively achieves the the aims of the sender, is nevertheless very composite so that it creates confusion and a sense of general bewilderment.



Communicative register of the text score: 1

 
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