Polisemantica

Collana Semiotix

Semiomarketing Semiomarketing
Communicative structures marketing oriented, aimed at optimizing business communications in order to improve the target-client conversion process, in Luxury


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The SEMIOMARKETING is a strategy, an art, a technique and a game. It ‘still a complex system, formed by innumerable variables that interacting with each other can make obtain an effective result.
The effectiveness of communication (and therefore its persuasive power) is not achieved easily and “instinctively” as many are led to believe, but only with the intelligent, cautious and aware use of sound, visual, verbal and non-verbal narrative variables.

Soggetto elettronico Sign and Design
A practical guide to discovering, understanding and using the hidden messages in video advertising, found in Fashion, Design and Luxury


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€ 4,95

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What are the secrets of famous art directors that allow them to create evocative fashion advertising, which stimulates the target to buy and so to become customers?
Fashion and Luxury specialists do not suffer from economic crisis because they know very well the subliminal art of communicating to sell.
Analysis of Brunello Cucinelli, Bulgari, Cartier, Dolce e Gabbana, Fendi, Prada, Gucci, Campari, Missoni, Versace, Ermenegildo Zegna.