Cinzia Ligas and Fausto Crepaldi
Sign and Design
A practical guide to discovering, understanding and using the hidden messages in video advertising, found in Fashion, Design and Luxury
e-book in pdf
First edition – October 2013
ISBN 978 – 88 – 96207 -03 - 1
Editorial Series: Semiotix
Ars Europa Publishing
|Hidden persuasion in fashion, design and luxury advertising, and video advertising.
What are the secrets of famous art directors that allow them to create evocative fashion advertising, which stimulates the target to buy and so to become customers?
What are the subliminal messages sent through shapes, colours, symbols and icons used by the most well-known designers to evoke the desire to possess a fashion dress, which act on our psyche?
What hidden codes generate dynamics of occult persuasion that make luxury objects desirable, to the point of being irresistible? The secret language of Fashion and Luxury is here revealed with some simple analysis.
Fashion and Luxury specialists do not suffer from economic crisis because they know very well the subliminal art of communicating to sell.
Analysis of Brunello Cucinelli, Bulgari, Cartier, Dolce e Gabbana, Fendi, Prada, Gucci, Campari, Missoni, Versace, Ermenegildo Zegna.