Ars Europa, with many years of appreciated and successful collaboration with Istituto Marangoni, school of fashion, art and design and IESEG, school of management, has arranged a micro training course about Communication Strategies in Fashion & Luxury in Paris in downtown Paris, Rue de Rivoli, close to Louvre Museum, on the following days:

• Thursday June 2nd, from 9 a.m. to 12 and from 1,50 p.m. to 5,45 p.m. Friday June 3rd, from 9 a.m. to 12 and from 1,50 p.m. to 4,45 p.m.

The course aims to illustrate to the students the perceptual values [marketing oriented] of Luxury communication and its visual representation, to help them to choose the best solution in the creation and representation of the Luxury Advertising and to understanding the Luxury Market.

With these cognitive tools, learners will be able, therefore, to decide which communication and marketing strategies are most suitable for communicating the creation of Luxury, in relation to the perceptual results to be achieved in order to characterize the its communication with those iconic or symbolic values best suited to bring out in the end user’s desire to purchase.

Several topics of our program of study will be the following:

• Introduction;
• Semiomarketing, the joining of semiotics and marketing;
• Extrabrand;
• The envelopment of the Marketing Mix in Fashion and Luxury: the 8th P;
• Fashion and Luxury advertising and creative strategies;
• Marketing communication strategies for fashion brands;
• A general strategic plan Fashion and Luxury;
• Business Communication Optimization;
• Target Satisfaction and Customer satisfaction in Fashion Semiomarketing communication;
• The storytelling for involving the target;
• Online and Video communication and advertisements for fashion and luxury brands;
• Communicative analysis Semiomarketing oriented;
• Case History

This intensive course is conceived for professionals coming from the fashion and luxury field and other sectors too.

All of the applicants will receive a certificate of participation with designation as a qualified “Communication Strategies Specialist”.