|The hyper medial elements: video and sound.|
Video and sound hypermedia elements work together to make a web product that communicates effectively, so they need to have their own space. They need to have their own reserved channel where they are not used as building elements that help to create a web site but exist as an independent instrument to communicate by Internet, and thus be considered as mass media.
its own nature video proves to be a complete mode of communication that
doesn't need external enrichment and need not fill a narrow and limited
space imbedded within another mode of communication.
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