|Analysis of a web site: Mc Donalds|
|Communicative register of functionality|
web site is not coherent and not very well-blended: the different communicative
registers even though the seem to be well coordinated are not combined
because of their lack of homogeneity.
All the group activities are put into practice in the real world out of the Internet, in the fast food restaurants. There is no community area in the site.
The created community is is the one gathered for benefit purposes, for birthdays, for parties with Ronald (the Mcdonald's mascot) in the fast food restaurants.
|February 2004 - © Blumedia Art|