power of the site
The site mcdonalds.it has little emotional power. Besides the strong impact
of the colors, it is quite aseptic, maybe because of the too many roles
that it wants to play(web site of products, Company, job and press room).
The graphical and communicative choices are not extraordinary and they
do not particularly stimulate the emotional involvement.
They are friendly and direct but nothing more.
The site does not achieve its communicative aims.
register of functionality: 1