of the web site : www.mcdonalds.it
good choice of the address, it can be easy deduced and remembered.
Perspective of the site: endocentric
The web site intend to offer the web surfer news that are exclusively
available in its pages. There is the possibility to sign in and join the
community. Home page-Explicative power of the topics: good.
As the home page appears we immediately understand that we are in the
italian McDonald's web site because the whole page(like every page of
this web site) is completely based on the Mcdonald's logo and on the colors
of the brand: the red and the yellow.
A big yellow M is crossed by two horizontal bars which subdivide the space
into some navigation (the navigators) and thematic areas(the teasers in
home page and the title of the sections in the inner pages).