Since the web site mc.donalds.it talks to an heterogeneous audience, the
lexicon and the syntax change at every changing of the section.
The choice of simple words and of a fluent and informal language characterized
the web pages dedicated to children and to young people who want to undertake
a job activity by Mcdonald's.
The language of the sections dedicated to the Company, to franchising
and to the press room is more technical and institutional.
It is used with a certain thriftiness and sometimes unappropriately.
In mcdonalds.it is correctely used the fabula, that is the coherent and
time ordered exposition of the concepts and of the proposed events.