How to communicate Fashion and Luxury in an effective way?

The SEMIOMARKETING is a complex system, formed by innumerable variables that interacting with each other can make obtain an effective result.

The effectiveness of communication [and therefore its persuasive power] is not achieved easily and “instinctively” as many are led to believe, but only with the intelligent, cautious and aware use of sound, visual, verbal and non-verbal narrative variables.

SEMIOMARKETING is a methodology that discovers:

• the secrets to create evocative luxury communication, offline and online, which stimulates the target to buy and so to become customers
• the subliminal messages sent through shapes, colors, symbols and icons to evoke the desire to possess a luxury object, which act on our psyche.

Ars Europa, with many years of appreciated and successful collaboration with Istituto Marangoni, school of fashion, art and design and IESEG, school of management, has arranged a micro training course about Semiomarketing: Communicative structures marketing oriented, aimed at optimizing business communications in order to improve the target-client conversion process, in Luxury in downtown London (UK), 10 Carburton St, Fitzrovia, on the following days:

• Thursday May 26th, 2016, from 9 a.m. to 12 a.m. and from 1,50 p.m. to 5,45 p.m. Friday May 27th, from 9 a.m. to 12 a.m. and from 1,50 p.m. to 4,45 p.m.

Only with careful study and knowledge of the various tricks of communication adapted to the various transmission channels [Video, Print, Web] you can hope to produce effective communication, so persuasive, so winning.

The products offered by the various competitors often have equal objective value. The key to differentiate themselves is therefore make live a different experience to the consumer.

SEMIOMARKETING is based upon the polysemantic analysis, breaking down and remaking of verbal, visual and morphological texts [Advertising, Internal Communication, Web] created by the marketing and communication departments of a company. Consumer profiles and needs must be taken into consideration within the application of this methodology.

It aims at optimizing the sales-communication processes’ efficiency. The Fashion and Luxury BCO [Business Communication Optimization] refers to all such activities that are aimed at increasing the target-client conversion rates or the consumer’s loyalty rates by implementing specific strategies which may strengthen the results of the companies’ B2C or B2B communication activities.

This intensive course is conceived for professionals coming from the fashion and luxury field and other sectors too.

All of the applicants will receive a certificate of participation with designation as a qualified “Semiomarketing Specialist”.