In Communication Sciences, Polysemantic Relational Communication is the natural evolution of Net Semiology, the discipline that indicates the methods for obtaining effective communication on the Internet.

Compared to the latter, however, it has a much broader field of investigation and a notable transversality, relating not only to the means of communication examined, traditional and new media, but also and above all to the types of targets and the social and psychological facets of each individual of the target taken into consideration.