Semiomarketing e Fashion Semiology sull'International Journal of Marketing Semiotics
A prestigious recognition for Semiomarketing and Fashion Semiology: both disciplines were featured in 2013 in the International Journal of Marketing Semiotics, published by the University of Kassel.

Here is the abstract and the PDF download link:

Cinzia Ligas and Fausto Crepaldi of the Lux agency introduce the 8th P through their Semiomarketing approach that aims at unlocking the unconscious mechanisms (pag. 132) whereby perceptions about fashion and luxury objects are formed.

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