On Thursday, October 18, at 1:00 PM in the INTEL2 ARENA – Pavilion 1 – during SMAU, Fausto Crepaldi and Cinzia Ligas hosted the workshop:
ASO (App Store Optimization) Content Design – SEO for Apps

How can we create engaging, meaningful content for apps and optimize their visibility in app stores?

ASO is a branch of SEO (Search Engine Optimization) specifically for apps, offering strategies to make apps easier to find among thousands of others.

ASO Content Design provides app developers, designers, and digital writers with a comprehensive view of today’s techniques for maximizing discoverability—taking into account the algorithms behind app store searches, as well as written and visual communication strategies to make apps more functional, attractive, and easy to use. The goal is to encourage users to download not just one app, but others from the same developer.

You’re invited!

The presentation slides from the ASO workshop are available here: